Transforming Lighting / Physical Assets of the City

A Big Step on the Path to Sustainability

Can new lighting and control technologies enable cities to manage their assets in ways that increase economic development, reduce crime and enhance the livability of neighborhoods, downtowns and suburbs? What can companies, cities, and governments do to transition to smarter physical assets/devices? Communities are beginning to use street lighting as a new strategy to recognize energy, maintenance and economic savings. In addition, this infrastructure may be used to assist with telecommunications and Smart Grid infrastructure to deliver added benefits. How can smarter lighting solutions and other efficient technologies be adopted more quickly? Hear from experts who are working in communities around the world: Boston, China, England, California, Alaska, among others.

  • Moderator: Manuel Oomen, Senior Director Innovation Alliances, Philips Lighting
  • Nancy E. Clanton, Founder and President, Clanton & Associates
  • Bill Soards, President, AT&T Colorado
  • Cees Bijl, Global Segment Leader, Outdoor Market, Philips Lighting

Transcript

Gordon Feller

This session is going to look at the physical assets of this city, which means lighting systems. It means control systems. It means all of the stuff in the city. This is, of course, vital for our discussion because if we don’t deal with the stuff of the city – the physical assets – we’re going to have a hard time dealing with all the other things we want to talk about, whether it’s the energy future, the post-carbon future, the transportation future. If we don’t have the basic control systems and the basic lighting systems and the basic physical assets of the city, rewired and rethought through, if that’s a way to phrase it, then we’re in trouble.

So our assumption here for this panel – and Manuel will walk us through the introductions of the panelists in a moment – is how can we realistically expect to transform the city’s physical assets? We’re getting rewired as we speak. As we speak about rewiring the city, we’re getting rewired our speakers.

The reason that those of us who are organizing this program thought we should do this session, particularly at the end, is that we could accumulate from the whole conversation of the last day and half, some insights that could be brought to bear. That’s why, for instance, say AT&T is on the podium, as it gives us the opportunity to really look at the owner’s of the physical infrastructures like the Telko’s, like the utilities, who own the way to connect all of our neighborhoods and communities to the city as a whole.

You heard, perhaps some of you who are in the session with Ed Woodbury from the Lakeside Project, that McCaffery Interests is doing in Chicago. You heard the challenge they have with a very large downtown area, close to downtown area, in Chicago. There are no physical assets on their 600 acres that I know of. No underground conduits, nothing. It’s a slag heap that U.S. still left behind.

We are lucky to have the experience of working in cities that are fully developed.

Manuel, the panel session is all yours.

Manuel Oomen

Thank you.

Before we start, I’d like to take the opportunity to thank Gordon, actually. Without you, we wouldn’t have been here as Philips. I remember it was on a rainy, wintery day in the Netherlands when you were driving in my car from Amsterdam to Einthoven. Einthoven is where the headquarter of Philips Lighting is. You started talking about this and this results in our presence here, and I speak on behalf of everybody in Philips when we say we are delighted to be here, and we’ll be here to stay.

Okay, to the session here. Like Gordon mentioned, lighting and all the physical assets of the city, I’m not going to take a lot of time. I mean, it’s about a discussion, and I hope we’re going to have a good one.

I want to bring up one slide, if that can be shown. I mean, if you talk about physical assets of the cities, of course, an enormous amount of things. And the idea where we want to talk, and behind this conference, we have talked a lot about getting everything connected, making it smart, make everything work together efficiently.

We will not talk about everything. We’ll focus on lighting because you think lighting is ready to make the transformation to bring more efficiency, to improve people’s lives in this city. I will show you some examples of that.

And then we’ll move on from lighting to connected lighting and to the connection itself, and that builds source from AT&T. We’ll talk about connections and connecting case bell from Philips. One of my colleagues will talk about lighting, but also connecting lighting, and Nancy Clanton from Clanton & Associates here in Boulder, will talk about lighting and applications of light.

So, Nancy?

Nancy Clanton

Thank you.

Okay, first slide. There’s the street lights. I’m in Boulder, but Iëve been working with communities around the nation and trying to decide on how do you assess your street lighting and what you want with it.

Everybody wants to go LED. It’s like the new rage and we want to change all our lighting and it’s more efficient and all that, and what we’re noticing is what are the metrics you’re using to change out your street lighting and is it really the correct one? Because your street lighting is there for your community expectation. But, why do you do street lighting? I mean, if you ask yourselves, you may go, ìWell, it’s because motorists need to see and all that.î What we’re finding out is that in most cities, we really don’t need street lighting for the motorists at all. Your headlamps work just fine.

You put street lights in for community expectation and for the pedestrian. So if you look at that, your entire way that you do street lighting may completely change depending on what that expectation is.

The other thing and the other metric may be the environmental concerns with light. We now know that people cannot stand street lights or the lights going into their windows, and also this big thing about sky glow and light pollution.

Noah, here in Boulder, has now preliminary findings that is linking sky glow with air quality. It’s huge to know that for the first time, it’s not just how great the stars look, but actually that the air quality and the chemicals needed to naturally clean the air, really do not propagate when it’s exposed to light or when the temperature’s really hot. So we’ve got those two different things working for us.

They’re predicting that LA’s air quality is about 7 percent greater because of the light pollution. We’re finally connecting that.

Then, we have the whole issue of the circadian cycle, that if we are exposed to light at night, we may be suppressing our melatonin. Digging even deeper into that ëwhat kind of light at night’ – is it more blue spectrum that is suppressing melatonin? And one thing we need blue night during the day, what color is the sky? It’s blue. At night, we need an absence of blue light. So this is a problem. Now, if we start looking at the LED lights, and they’re coming on, they have like a low blue pump and they’re emitting a lot of light right in the nanometers, decimals damaging to the environment.

What we’re looking at is what ways can we solve this? How can we work with manufacturers to start looking at spectral distribution of light that isn’t going to hurt the environment, but still provides all the energy savings and all of that?

So we went to three cities, kind of the Tale of Three Cities, and started testing out some of these theories. Started up in Anchorage, and they’re extremely progressive in Anchorage. Not because of political reasons; it’s because their energy is so high and they’ve got some problems.

Then, we took our studies to San Diego and San Jose. And we partnered with University Virginia Tech Transportation Institute and actually compared existing street lighting in a community to new technology, which is LEDs or inductions or whatever you want, and start testing out, what can we see as far as subjective evaluation and are we using the right metrics.

I love the community feedback, like with the Mayor of Chattanooga was talking about. That’s exactly what we did. We got the community out and started giving them subjective valuation and control in situation. And we found out some amazing things.

San Jose actually gave us too many subjects. We only needed 56, and 130 showed up. So we had to do it an extra night, which was great ñ more data. And what do these subjects do? They actually looked at the different street lighting systems; we closed down a mile and a half of roadway; and we’d walk and go, ìYeah, too glary. Not even light. I like this in my community. I like the color of light,î so as a controlled subjective evaluation.

Then at the same time, Virginia Tech had this awesome car, all decked out with little cameras on it and meters. And you get into the car; it had a push button. And every time you saw a pedestrian with a hardhat like shown in this slide, or a different type of object on the road, little teeny colored disk, you’d sit there and kind of like a video game, and you’d press the button, and the car would record how far away you are from the object, and also what we call the luminous scene is, or what the contrast is.

With this data, we actually plotted it to see again, are we using the right metrics in changing our street lighting? And we found out that we’re not. Everyone’s using lighting level or foot candles as the correct metric, and it’s turning out to be the absolute worst metric you can use. It’s everything else; glare, contrast, color does much better metric.

And in the San Jose, we realized that the low pressure sodium, which was used because the observatory right in the vicinity, that we looked at that and we’re getting a little bit about 50 meters distance between the different objects with the low pressure sodium. We tested out the different types of LEDs to see if the color of the LED made a difference. We found it didn’t. If a community didn’t want that super blue light, we could go with a better color and still get similar detection distances.

Notice that we’re getting greater detection distance with the LED or the white product. If you start looking at watts per linear feet between them, now all of a sudden, we’re using less than half the energy in getting superior detection distance with it. And this is all the lighting, the LEDs dimmed at 50 percent of the light level. So we’re going, what are our standards and what are we doing that’s different?

What we learned is that we can reduce the power dramatically in these cities. It’s not just equating foot candle to foot candle, but you actually use a metric of detection distance and visibility. We can decrease the whole power by at least 50 percent, and giving communities the chance, being able to dim the lights at night, or for seasonal effects, like in Anchorage, when snow is on the ground, you don’t need as much light, and to start putting IP addresses in every single street light.

Cities are now taking action. The slide or the picture on the right is with Anchorage. The state actually put in these 180 foot towers going right down the center of the city. People are complaining. You can see the light pollution in the residential communities. And they want to tell the state you need to take them down. But they needed some data to do it.

San Jose is actually going to now take this data and replacing all their low pressure sodium lights with the LED alternative and control every single light and what’s going on.

But there’s some problems here with these unintended consequences – oops, I want to go back one. How do I go back? I’ll leave it – is that now if you look at the utility rates and your flat rates, we have a problem in how do we change the whole system from a predictive rate to an actual rate, putting in the controls, the meters in every single street light. And that’s where San Jose is looking at, working with utility commission and getting new rates where they’re actually using real energy instead of predictive energy. Predictive energy can be off by 20 percent. They’re getting rid of the biggest issue with the street lighting that’s causing the most maintenance issue, which is that little photo cell on top. If you notice that lights are on during the day, we call them day burners, it’s because that photo cell has malfunctioned. The LED lights could last five to ten years, but if that photo cell burns out every year, you’d want to get rid of that particular maintenance issue, so choosing the right type of metrics in it.

So these cities are taking action. There’s a lot of cities in Colorado that would like to buy their lights back from the utility company, so they can actually change it. If you live in a city with a municipal utility, you’re way ahead because then you don’t have to work with the regulatory agencies in changing stuff out.

Now I’m going to show you just a way of using new technology into whole different form factor. Are we lighting our roadways correctly? This was done with federal highway administration on an experiment we did down in Trinidad, where they put this huge viaduct over the town of Trinidad, which has sunken, just like the Mayor of Chattanooga said, ìEveryone’s in a bowl.î And they did not want this big viaduct going over with street lights on top of the viaduct because of how ugly it is. So we decided to embed lights into the viaduct wall, so that no one could see the lights ahead of time.

Here’s what it looks like at night. Because it’s an LED technology, we’re using 70 to 90 percent less energy, but we’re lighting it differently. We’re not lighting the pavement; we’re lighting objects or things in the road. And we actually went through and tested with what the standard should be if we were to use the standard metrics. The standard metric basically shows that if you need to meet this predictability of being up to see objects, the standards say you need a number of 3.2. The standard street lighting, we couldn’t even get to meet that standard metric, because the high pressure sodium was such a disaster. But with this particular one, we were at 22, highest small target visibility that you could possibly get.

And I pointed out the low blue outhouse. You could see that for miles along the way. We’re going, is there a better way of lighting our streets, putting in maybe inductive type of recharging for the electric vehicles, making the street lights, the nodes for the electric grid or for the smart grid? Instead of going out and trying to get private property, use the street lights as your nodes and being responsive; it can test out your entire city. And then, when the electric vehicle start coming online and charging at night and changing your peak demand, that you’ve got one large load that you can dim and even out, and to do it per activity level. That’s it.

Manuel Oomen

Thank you, Nancy. Okay, next up is Sir Cees Bijl, from Philips in the Netherlands.

Cees Bijl

Good afternoon.

Yes, we are from Philips, and Philips is very pleased to be here and I think we had some very good discussions over the course of these two days. Very much around topics that are close to the hearts of Philips, is about improving the quality of people’s lives. And with lighting, we do that by simply enhancing life with light. What I would like to show you, actually today, is a couple of examples, and with those examples, I would like to sort of bring three messages.

First one basically is that, lighting is becoming digital. It’s not primitive anymore. You can do much more with lighting. The second one is that, lighting actually becomes a part of the, if you will, IT infrastructure of a city. And by becoming a part of an IT infrastructure, you get to the third point, and that is you can increase the livability of your city environment tremendously if it’s part of an integrated approach.

I’m almost embarrassed to put up the next slide because we’ve been talking about this for a long, long time over the course of these two days. But it’s quite daunting. I think we’ve all seen the statistics, or heard the statistics, or seen the graphs. Currently, 50 percent of the population in these cities – that’s going to move up to 2/3 of the population by 2030 about the time.

If you actually think about it in a different way, what’s it going to be added to the city population globally on a daily basis? It’s about 200,000 people. I just checked that odds. Boulder is about 100,000, so two times Boulder is added on a daily basis to city populations globally. It’s quite daunting.

And it means that they have quite the number of challenges to address. Challenges about livability, social challenges, so many people in the small environment, environmental challenges that we talked about, and of course, also the economic challenges that we know so well. That’s actually what we at Philips come in and where the innovation that we are developing, we’d like to put to the test and actually apply there to make sure that we support and we help to build the future cities already today.

The examples that we’re having here, I would like to show you, is stuff that’s actually happening right now. But that will have an impact also for the future.

The first wave that’s currently going through the whole lighting industry is, of course, LED and LED lighting and the adoption of it. It allows you now to, with light effects to do much more. It allows you to reduce the energy cost, and Nancy you’ve indicated that quite nicely what it can do and how much less energy we can use. It allows cities to actually address their carbon emissions. It can increase safety, and it can inspire also economic activities.

The other thing it can do, it can highlight maybe in different than we’re used to doing in the past, sort of identities of buildings and of communities, so that cities can actually differentiate themselves from others and create their own profile. And it’s all happening right now. In order to do these kind of projects, we need to work very closely together with installers, with designers, with city officials and a whole lot of people, and actually as we’re growing towards more of an integrated structure, we start to work together with CISCO, and IBMs, and these companies of the world more and more.

Now, another example I want to show you is the project we are currently doing in Boston. Boston has a target of using the carbon emission of 25 percent by 2020, and of course, reducing the energy cost. They were able to come up with some very good specifications, of course, listening to what the industry had to offer, but also listening to what they wanted to have. We’re currently in the process of replacing sodium lighting with LED lighting, and actually, this is a similar picture as you saw with Nancy, where you see the old lighting in the background and the new LED lighting in front. It is really a quite a difference.

The saving on a yearly basis is more than a million dollars, and we’ve got some very positive reactions. Actually, in the same line of reasoning of what Nancy just indicated, the city officials say now we’re able to actually see the color of cars and detect certain things on the street that we weren’t able to do before.

The other interesting thing about looking at lighting for energy saving and see a true reduction, is that you can actually show to the community that it’s happening. They see that things are changing.

Another innovation that we’re bringing to the markets right now, and of course, bringing it to the market means you have to test it and try it and see if it works, is solar-powered street lighting. This is, of course, very much used in places where there’s a lot of energy, but also you see it in emerging markets where the grid is particularly weak or not very stable. Then, this might be a very good solution for them.

We’ve done a project in China with the climate group and the Wong Foundation, and together with some subsidy, we’ve actually equipped some villages in the area of Guiyang in China with solar street lighting. Now, in order to get that done, subsidy was needed and it wasn’t, basically on a commercial basis. The interesting thing is that by now the Guiyang community is very pleased with the result. They’re very happy with the reactions they get to it. So, for the new highway from the airport to the city, they are commercial basis now, acquired exactly the same sort of solar applications for the same reason you don’t have to draw the wires; you can put the solar solutions in and they get very good quality of light.

Another innovation that we’re working on deals also with the fact that people want to have light and feel safe if there’s light. But they also like to appreciate the darkness at night. We have a system called [unclear 22:55] which basically dims the light down to a minimum level when there’s nobody walking around there or in the streets. But as it soon as it detects motion, and it can actually sense whether it’s a biker or someone walking there, a dog or a car, it will boost the level of light and it will do so actually for a number of poles. So, in the direction that you’re walking, two or three of the poles in front of you will light up. And as soon as you’ve passed, it will dim down again.

Now the interesting thing is that it also is able to detect birds and bats, and it won’t react to them, which is quite important because there’s a lot of communities that are really proud of certain bats colony that they have in the park, but they do want to use the park at night as well. This solution actually serves both purposes. Yes, it stays dark; the bats are not distracting the system. But if you want to cross the park, you can do it in a safe way. This is what we have applied in Tilburg and Lyon, and we actually put it in the market and a lot of places as well.

Another solution, here it’s a highway, a piece of highway, very busy highway in the Netherlands. We’ve been in close contact with the roadway authorities and they actually got targets on energy consumption. They got targets on uptime of the roadway, if you wish. So, making sure that there’s minimal repairs taking place, but also that it’s safe and that you have less accidents that always helps to improve the uptime of the roadway.

So we’ve applied LED solutions here and we’ve also applied a remote control system, so the roadway authorities can actually manage from a distance the light levels in the street. This resulted in an energy reduction of about 40 percent, and they’re quite pleased with also the manageability of the light levels.

Another example from China, Hangzhou, this is about City Center renovation or rejuvenation. In Hangzhou, you have canals that are already like 2,000 year old canal, and on the sides of the canal, because the city was so expanding, it was a bit of a rundown neighborhood. The city basically said, ìWe need to make this a better place to live, a better place to be outside at night.î I mean, it’s China, it’s quite warm. People actually spend their evenings and nights outside and they’re engaged in a lot of activity. If you’ve been to China, you might have seen people sort of dancing at night and engage in all sorts of activities because the weather just allows it. What we’ve done is with lighting, created a very nice experience along those canals, so people enjoy being outside, enjoy the place they live, and you see the whole neighborhood now start to flourish and it’s an attractive place to live again and to be and to work.

Now, then the last example I wanted to address is that lighting solutions, and you heard the Mayor of Chattanooga already talk about that, lighting solutions increasingly become connected. We also have solutions that make sure that you can actually manage a single light point. You can allocate or indicate if you want to have the street with a certain setting, you can manage a whole city and the whole asset based that you have in a city with these systems. This whole connectivity and connected lighting solution, you can connect as well to other application areas that you have in a city. We’re actually applying this system right now in the city of London and create an illusion, where we have a contract for about 50,000 light bulbs, and it’s a service contract that runs on for a period of 25 years. We do that together with a lot partners like [unclear 27:02] and other installers to make that happen. You see already that if you go into these kinds of systems, you need to team up with other parties to actually make that a reality.

This, of course, backs for sort of the next level. What would the next level be? You can imagine, for instance, that this becomes a reality, that say there is an accident on a highway. It’s being reported through the traffic management system, and a fire truck or an ambulance is being dispatched. The traffic management system indicates what the shortest route is for the ambulance to get to the accident. Through connection with the lighting system, the whole road that the ambulance is traveling, the light is being boosted up to the maximum levels, so people are really alert about the fact that there’s an ambulance is coming there. Also when there is a crossing, the traffic management system can make sure that the lights are on green; and thereby, the ambulance can probably get to the accident faster than it would in the old days. We’re looking very much for linking the lighting systems to these kinds of other application systems in order to increase the value and increase the livability of cities.

So with these examples, I hope I’ve ñ oh, this is not the one I was expecting to have. But with these examples, I hope I’ve shown you that lighting is definitely becoming digital. It’s more and more becoming part of the IT system and the IT infrastructure. And with it becoming a part of that infrastructure, we can actually increase the livability, which is very much needed if we want to face the challenges that cities face over the coming couple of years.

Thank you very much.

Manuel Oomen

Thank you Cees. Okay, last of this great panel, Bill Soards from AT&T, Colorado.

Bill Soards

Well, I’ve sometimes been accused of not being the brightest bulb in the box and I’m probably not going to do much to dissuade that today because I’m not going to talk about lighting specifically. But there is a good connection between the two of them.

Good afternoon. My name is Bill Soards. I’m the State President of AT&T in Colorado.

AT&T may be the largest telecommunications company in the world, but to tell you quite honestly, we probably weren’t the first company in America to start getting involved in sustainability. About four or five years ago though, that all started to change. Since then, what we’ve discovered is not only small changes that we make ourselves are producing very big results, but we’re finding that these changes are not only good for us, but they’re good for our customers and sustainable business practices can, in fact, be profitable. I think this is a message that we need to continue to hear from corporate leaders and private sector members across the country. We’re excited to be here with you today.

We did name a corporate sustainability officer just a couple of years ago, and just a couple of years ago also, began to put out an annual sustainability report. It may be included on the flash drive that you received when you registered. Terrific. Take a look at that if you’d like to. Invite your comments and questions after about that.

One of the projects that we identified a couple years ago here in Denver, I’m based here in Denver and was glad to drive the 30 minute drive up north this morning, is the living city block. Now, perhaps some of you have heard of that. I think Lou Wells, Doug Loube, and even Joanne Keyes who’s here are all interrelated in this project. But this is a fascinating project. I think we were the first corporate sponsor to jump on board.

You know, lead certified buildings in green field spaces is one thing. But the really unique thing about living city block is that they’re taking existing building stock in urban centers, trying to retrofit them, make them energy efficient, and I think it is exactly the kind of laboratory we need to have going on in urban America to try to help drive sustainability practices in our urban areas with existing building stock. So if you don’t know much about living city block, I hope you might learn.

I’m a one slide guy here today, and this might tell you a little bit about how I’ve been spending my time at home, but this reminds me of kind of a ìWhere’s Waldoî picture. I promise you, I don’t have anything hidden in there, but it is a little bit busy to follow along with.

But there’s three primary areas that broadband is continuing to enable cities. I’m excited because my favorite thing in the world to talk about is technology and broadband is truly not only becoming, but continuing to be a great enabler for business practices, life practices, and how to begin and continue to live sustainably.

The first story I want to talk about is kind of the Cloud. We’re all continuing to hear more and more about the Cloud every single day, and analysts are beginning to predict the end of the personal computer, the PC. Very soon, in the not too far distant future, all of our data storage and so forth won’t be on our individual device, but in the Cloud. Some of you are probably aware that Apple is moving in this direction in just a couple of weeks, will be launching their iCloud service. So, more and more things are moving to the Cloud, and it can be as simple as posting your emails and platforms, but particularly, removing redundant servers, servers that are in your office and my office, all of that data moving to the Cloud, so that as we begin to transition between devices, whether we’re on a desktop at home, mobile device on our way to the office, and a desktop again, that that data becomes seamless as it moves from screen to screen, which is a really fascinating thing. But cloud services are going to continue to provide efficiencies to cities and communities more and more as we move forward.

The second, and probably the hottest topic today in our industry, is mobility. Wireless broadband is continuing to revolutionize the world. At AT&T, we are experiencing significant growth, sometimes congestion, on our wireless networks. On our last four years, we have seen data traffic grow on our wireless networks by over 8,000 percent. For those of us that live in Colorado, or any major city, imagine your local interstate and the traffic levels today growing by over 8,000 percent over the next four years. And this is the wireless industry in America today.

Radio spectrum is at the heart of the wireless industry. You may have heard over the last few months, we’re in the process of trying to acquire T-Mobile and their very valuable radio spectrum. In America, there’s a very narrow band of radio spectrum that’s available for cellular communications. Now the Congress and the FCC are working very hard to try to free up more radio spectrum for us to use for wireless devices, but they’re two years out at the earliest to reallocate those spectrum, set up an auction, and do all those kinds of things. That’s the primary driver behind our acquisition of T-Mobile. And although we had a big of a bump on the road a couple weeks ago, you may have seen from the Department of Justice, we’re really anxious to get that completed in the next few months. $8 billion in new investment, significant benefits for rural broadband in America, and analysts expecting almost 95,000 new jobs in America, not just with the providers but the contractors, suppliers, and construction people. T-Mobile has radio spectrum all across America. However, their network primarily exists in metro areas. We want to take that radio spectrum in rural America and offer 30 megabits of wireless speed of over 97 percent of Americans over the next few years.

But in mobility with respect to cities, I mean it’s all about fleet management, right? And putting all of those tools out in the field for folks to use. I actually had the opportunity to spend nine years of my life in local government. I was a city council in Indianapolis and even back then, we were talking about new ways to inject technology into our field services, things from if Mayor from Chattanooga is still here, I’m sure he’ll tell you all politics is local and if you can pick up the trash and clear the snow off the streets, you’re 90 percent of the way there. But even those mundane simple jobs can be made much more effective and efficient. Tracking those vehicles, where are the assets in the field? We’ve heard conversations about public safety and the applications of wireless broadband there. It’s not just as critical as getting law enforcement to the proper scene as effectively and efficiently as possible, but things like street lighting and trash and snow removal and all those kinds of things. So, mobility application is something that’s continuing to expand, and as a provider, we need to do the best job we can to make sure that valuable infrastructure and capacity continues to stay out there.

Finally, the most significant part from a broadband standpoint are things that enable collaboration and communication. Our great partner CISCO, as you’re all probably aware, is helping enable telepresence today that’s broadcasting a large portion of this conference to all corners of the world, which is an amazing thing. What these tools are doing, not just things like telepresence, which today are being adopted by major corporations, more and more state governments, the federal government, universities, but increasingly, it’s also consumer or smaller organization focused. These collaborative products and services like AT&T Connect, or web meeting, all these sorts of ways that have a dramatic impact on travel.

I’m glad you’re all here in the room today, but I’m guessing we have friends and colleagues across the globe who decided, hey, this meeting’s going to be webcast so I can stay home, save the airfare, the carbon footprint, and so and so forth. So collaboration and communication tools are continuing to span the gamut.

Video conferencing has been around for a long time. But when you can interact with your colleague thousands of miles away, trade documents, vocally hear them, visually see them, and collaborate in an online method, a tremendous amounts of benefits, cost savings, and benefits the environment. In fact, we have a very substantial carbon footprint tool on our website you ought to check out to see what these kinds of things, not just from AT&T, but all sorts of providers, what they can do to save your business and the benefits on the environment it would have. It’s att.com/carbontool. We’re receiving lots of accolades on that, and how accurate it is, and what it projects the dollar savings to you and your organization could be.

I love being the guy standing between you and your lunch. So with that, let me conclude, and I’ll look forward to the question and answer session.

Thank you.

Manuel Oomen

Thank you, Bill.

Well if you can keep up that slide, I mean Bill said he’s not the brightest built, and he was not related to lighting, but if you can show the slide again…

Yeah, that’s it. Actually, this is really how the future for lighting industry should be. There’s no single pool in the city there. All the lighting is embedded, just like Nancy showed. It’s the small tiny of ideas in the buildings [unclear 38:34], it’s perfect. This is the lighting of the future.

Alright, I have one question to start off, and then I’m hoping we get some good questions from the audience. It’s actually for all three of you.

We mentioned that lighting is going to be more connected. Bill talked about being connected, about communication. I mean, the key thing is, we know we have to work together, but do we have best practices how we should really work together? How to make it happen? Are there some best practices that increase actual speed rather than slowing things down because it gets more complicated and we need to take more factors into account?

Cees Bijl

It’s a good question. I think there’s quite a challenge there. Lots of innovation is there, but how to get it installed, how to get it…in our case, next to the roads or in the buildings. I think that this question today and also yesterday gave a couple of signals on that. I think you have to, of course, at some point in time demonstrate what you can do. But then, it needs to be the city that shows it off to another city. That gets a discussion going ñ hey, they can do it, why can’t we? And they should be able to demonstrate it as well to others. Seeing is believing. A little bit of peer pressure between cities is also, I think, a good thing.

On the other hand, I also think that getting together with a couple of companies that really come up with good solid propositons and have a very ñ I would almost say ñ repetitive way of applying that, should complement that. That organic mechanism should take place, and then you should in an efficient way, be able to respond to that. But the fact that we’re all here and discussing about it, also means that there is no one way of doing it.

Manuel Oomen

Alright, anything to add?

Bill Soards

Well, I should have mentioned. We’ve got a couple really good case studies that are again on your flash drive from the city of Portland, and we’ve had great working partnerships in the city of Saint Louis and others, so there are some of those early adopters. But I agree, forms like this and folks in local government and city leaders have similar forms, whether it’s the National League of cities or the National Association of counties, I mean, local government leaders all across the country getting together and talking more and more about this.

From my perspective, broadband is a very sexy topic. Here in Colorado, our governor was just elected about ten months ago, and they’re developing their economic development plan for the state. And I saw him do something very unique. I’m sorry he wasn’t able to join us today. The governor, he can conduct what you call a bottom’s up economic development study. And instead of creating it at the state level and telling the whole state – here’s our plan – they set out 40 some regional meetings. But consistently, the number one or two issue in these counties, and these are rural parts of Colarado, was access to broadband and access to capital.

The good news is we’ve been talking about broadband for years. Rural parts of America, wireless broadband is largely going to be the most efficient, least cost expensive way to get broadband to America. The technology has finally caught up, cities are beginning to really adopt and jump on board, and I think we’re just at the beginning of a whole new era of transformation.

Manuel Oomen

Okay, thank you.

Nancy Clanton

We’re looking at all the cities we work with; it’s definitely economics. And what we’ve noticed is that what is paying back these systems in 8 to 10 years, which is really nothing when you look at the whole thing, is maintenance savings. Because they realize that being proactive, every time a street light goes out, a message is sent, and so in the morning, the maintenance crews know exactly what’s wrong with the street light, whether someone has knocked it down or whether one component has been damaged or not. This is huge because now you can be proactive on warranties; you know exactly how long your system has been operating. You no longer have any day burners. You can get actual really good utility information. It’s this information that is huge. Just getting rid of the photo cell, if nothing else, has really reduced maintenance, so it’s definitely economics.

Manuel Oomen

Thank you.

Gordon Feller

I’ve been reading the twitter feed that’s been coming in during the session from the webcast audience. So, I’ll just relay the one thought that had occurred, maybe a dozen times, which is that there is a worry out there during the U.S. national election. I think some of the tweets came from outside the U.S., so it’s always good to have the perspective of non-U.S. citizens on this, that the election debate, at least on the Republican’s side, has been about how to eliminate the mandatory or requirements to transition to new lighting. And there’s a disconnect between the evidence of the science and the talk of the politics.

There’s a worry that the talk of the politics, which is not science-based, not fact-based, may wind up skewing our plans for the coming years. I don’t expect anybody to have a solution to the problem of political irrationality, but I just wanted to relate the fact that there were lots of tweets coming in about this disconnect between the politics and the science.

Nancy Clanton

Well, I’d like to address that a little bit. This is why we felt it’s so important to get community feedback. I know it’s been mentioned that if the community gets involved into the whole issue that they help with the solution, and going to the communities, and if you look at the different cities we looked at, the very different political agendas from Anchorage to San Jose. I won’t say anymore, but in all of those communities, the citizens responded, ìtoo glare, too lighting quality, too do I like this lightî in exactly the same manner.

And once they got some input into what type of lighting and control systems, that I do like this input and what’s the color of light, they immediately embrace it on a local level and said, please instigate it, even though we know that the standards may not be there. We’re convinced because we were involved. And I would say it definitely has to start at a local level to get these things done.

Manuel Oomen

The only thing I could say, Gordon, is I once talked to an American lawyer. He said that there are two things you don’t want to know. One is how we do politics. The second is how we make sausage.

The same hold for Europe, by the way, and any other part of the world. I think, I mean at one point, I think that it puts an obligation almost to the industry, to the NGOs, to our partners, to everybody out there to educate the people and to tell them what’s really the best solution.

Cees Bijl

It’s also about creating awareness about what we can do, what we cannot do. It’s about tying in the communities and showing the benefits that they can have in the right way for that specific community. I think in that way, it can also be a very, almost powerful tool for politicians to get in contact with the communities about a real tangible realistic proposition that you have. Good for the environment, good for the neighborhood, so good for everybody.

Audience

Two questions, this has been very much about the outside of citiesë external space. Are there any case studies that you want to propose about large portfolio holders, who have taken to better lighting practices on the interiors of the properties?

And the second question is, what is the prospect for cities like Shanghai and Hong Kong, who compete not only to be in the realm of the tallest in the world but also the most illuminated? Are there any prospects for better outcomes in those beacons of luminance? Thank you.

Nancy Clanton

I can address the interior one if you want to do the…okay, in the interior ones, what we’re noticing is that we absolutely need a link to being able to bring in daylighting better. Daylighting should be the first light source during the day. We were the lighting designers for the Empire State Building and looking at bringing back the daylighting in that grand old building.

Then, electric lighting was supplemental, and then giving control to the occupants. If you can control the daylighting, control your own individual lighting, personalize the lighting system, we noticed that we could drop the energy use in buildings down to 80 percent, I mean, 80 percent lower than where we were. It’s controls; it’s bringing in the first light. So that’s kind of how I would suggest to do the interior lighting.

Cees Bijl

Absolutely. I think that for interior lighting, there are so many opportunities also because in some places like hotels, the lights are always on. The savings you have there is massive.

We work together with [unclear 48:16] Manuel, actually quite involved with them to come up with solutions that involve daylight and artificial light in order to get to even further reductions.

I think if you talk about very big cities that are currently sort of being created, there are very significant challenges for the government in order to reduce energy consumptions because the spread of the city is so big. That’s also the reason why they are very anxious to get going with LED lighting outside, also for inside usage. They look at subsidy, but also about just commercial available and making sense of lighting solution to reduce energy consumption over there.

They’re very active in the Asia Pacific region, and China, for instance, in trying to address that topic.

Manuel Oomen

Okay, well we finished in time. Thanks Bill, Cees, Nancy, and I hope you found it a good session like Gordon said the best for last, so he’s coming up now.

Gordon Feller

Thank you to our hearty-souled survivors. We have a great meal waiting for you. We much appreciate your time with us. We will post this video on the website if you have colleagues who want to see it, might even wind up on one of the Philips websites before we know it, so many thanks to you.

We’re going to be here this afternoon. Some of our staff, if you have questions, hopefully you’ll be able to share some lunch with some of our panelists.

Welcome.

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